![Sony’s Bold Crypto Ambitions Unveiled: Subsidiary Rebrands as S.BLOX, Platform Overhaul Underway](https://news.shib.io/wp-content/uploads/2024/07/DALL·E-2024-07-01-15.20.47-A-dynamic-3D-render-illustrating-the-rebranding-of-Amber-Japan-Co.-Ltd.-to-S.BLOX-Co.-Ltd.-The-image-features-a-modern-digital-interface-of-the-Whal-720x480.webp)
![](https://news.shib.io/wp-content/uploads/2024/03/Artboard-1-copy-5@2x-1024x724.png)
Sony’s Bold Crypto Ambitions Unveiled: Subsidiary Rebrands as S.BLOX, Platform Overhaul Underway
Sony Group’s subsidiary WhaleFin is rebranding as S.BLOX Co., signaling a renewed focus on its crypto trading services and closer integration with