Michaela
Former rapper turned entrepreneur Iggy Azalea has launched Thrust, a new Solana-based token launchpad aimed at rebuilding trust in celebrity-backed cryptocurrencies. The platform seeks to promote transparency and curb the “pump-and-dump” practices that have plagued the meme coin market, positioning Azalea as an advocate for accountability in the crypto space.
Key points:
- Iggy Azalea has launched Thrust, a Solana-based token launchpad designed to promote transparency and curb pump-and-dump schemes in celebrity-led crypto projects.
- Co-founded with Canadian entrepreneur Jake Antifaev and streamer N3on, Thrust appoints Azalea as creative director and aims to ensure only genuinely committed creators can launch tokens.
- With a structured, six-step vetting process, Thrust positions Azalea as both innovator and regulator, challenging whether star power can bring accountability to the meme coin market.
Canadian entrepreneur and Thrust co-founder Jake Antifaev announced via X that Iggy Azalea has been appointed as the platform’s creative director. “From the beginning, we connected with Iggy on the idea of building a platform for the celebrities and creatives to create tokens the right way,” Antifaev wrote.
In 2024, Azalea launched her own meme coin, MOTHER. She has since deepened her involvement in crypto as a strategic partner in Thrust, working alongside content creator and live-streamer Rangesh Mutama, better known as N3on.
Thrust went live on Wednesday, introducing itself as a “culture coin” platform built to blend blockchain transparency with verifiable entertainment deals. The platform seeks to clean up the reputation of celebrity crypto ventures by removing insider advantages, curbing false promotions, and discouraging price manipulation across the market.
According to a statement from Thrust’s official X account, the platform plans to carefully vet and select its launch partners. The post emphasized that only celebrities who demonstrate genuine commitment to their communities will be chosen, ensuring that each token release is designed to deliver real value to supporters and holders alike. “We only begin to consider launching when it’s a clear and obvious win for everyone involved: creators, fans and the culture,” Thrust wrote.
Thrust outlined its structured approach to launching tokens, detailing a six-step process designed to ensure transparency and accountability. The process begins with qualifying creators who have a genuine reason to launch, followed by verification of contracts, incentives, and intent.
Next, the design phase tailors token models to a creator’s strengths, while safeguards ensure on-chain transparency and protection against manipulation. The launch phase emphasizes fairness from the outset, and monitoring ensures active engagement across all channels after release.
Azalea’s latest move marks a sharp turn from meme coin participant to enforcer. After making waves with MOTHER she’s now stepping into regulation with Thrust.
Thrust aims to restore trust in a market tainted by pump-and-dump scandals, positioning Azalea as both innovator and regulator. Her shift raises the question: can someone who once fueled the hype now rewrite the rules?
If successful, Thrust could redefine how celebrities engage with crypto, turning fame into a force for transparency. If not, it may prove that even star power can’t tame the chaos of meme coins.
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Michaela has no crypto positions and does not hold any crypto assets. This article is provided for informational purposes only and should not be construed as financial advice. The Shib Magazine and The Shib Daily are the official media and publications of the Shiba Inu cryptocurrency project. Readers are encouraged to conduct their own research and consult with a qualified financial adviser before making any investment decisions.
