Coinbase CEO Aims to Replace Banks With Bold Crypto Super App Vision

September 22, 2025

Coinbase CEO Brian Armstrong has unveiled plans for a “crypto super app” that would integrate payments, credit cards, and Bitcoin rewards, positioning the exchange to compete directly with traditional banking services.

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Key points:

  • Coinbase CEO Brian Armstrong revealed plans for a “crypto super app” offering payments, credit cards, and Bitcoin rewards as an alternative to banks.
  • Armstrong criticized high banking fees and said crypto infrastructure can deliver faster, cheaper, and more efficient financial services.
  • The success of Coinbase’s vision hinges on adoption, regulation, and its ability to compete with traditional financial institutions.

In an interview with Fox Business, the Coinbase CEO confirmed the company’s vision to roll out a comprehensive suite of financial services, including payments, credit cards, and rewards, all built on cryptocurrency infrastructure. Armstrong said the goal is to make Coinbase the primary financial account for users, adding that “crypto has a right to do that.”

Armstrong argued that the traditional banking system is outdated and inefficient, pointing to high transaction fees as a major burden for consumers. He questioned why credit card holders are forced to pay fees of two to three percent on every transaction, arguing that such costs highlight the need for better alternatives. “It’s just some bits of data flowing over the internet. It should be free or close to it,” Armstrong stated. 


Furthermore, Armstrong shared the long-term vision for Coinbase’s super app is to deliver improved financial services, including a credit card offering 4% Bitcoin rewards, with the broader aim of positioning the platform as a full alternative to traditional banks.

Coinbase has partnered with major institutions including JPMorgan and PNC, Armstrong revealed. Still, he noted that some of the policy approaches taken by these banks diverge from expectations, stressing that Coinbase would prefer to see all players compete on equal terms.

As the digital asset sector matures, the line between traditional finance and crypto is becoming increasingly blurred. Industry observers suggest that consumer demand for faster, cheaper, and more accessible services is pushing both banks and crypto firms to rethink their models.

While critics warn of regulatory uncertainty and risks tied to digital currencies, proponents argue that the technology’s potential to streamline payments and expand access is too significant to ignore.

Whether Coinbase’s vision of a crypto super app succeeds will depend on market adoption, regulatory responses, and the company’s ability to deliver a seamless experience. What is clear is that the push to reinvent finance is accelerating, and competition between old and new systems is only just beginning.

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Michaela has no crypto positions and does not hold any crypto assets. This article is provided for informational purposes only and should not be construed as financial advice. The Shib Magazine and The Shib Daily are the official media and publications of the Shiba Inu cryptocurrency project. Readers are encouraged to conduct their own research and consult with a qualified financial adviser before making any investment decisions.

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