SEC’s Project Crypto: How New Rules Could Change Your Crypto Game

August 1, 2025

Summary: What is the SEC’s “Project Crypto” and how could it impact the crypto industry?

Project Crypto is a new SEC initiative aimed at fostering U.S. leadership in the global crypto space. It proposes regulatory flexibility for early-stage projects, clearer market classifications, and protections for self-custody. The shift signals a more supportive stance from the SEC, moving away from enforcement-first tactics.

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U.S. Securities and Exchange Commission (SEC) Chair Paul Atkins has unveiled “Project Crypto,” a new initiative aimed at guiding the agency’s support for President Donald Trump’s push to position the U.S. as the global leader in cryptocurrency.

“The SEC will not stand idly by and watch innovations develop overseas while our capital markets remain stagnant,” Atkins stated. “To achieve President Trump’s vision of making America the crypto capital of the world, the SEC must holistically consider the potential benefits and risks of moving our markets from an off-chain environment to an on-chain one,” he added. 

Atkins stated that Project Crypto was launched in direct response to recommendations outlined in the recent crypto report from President Trump’s Working Group on Digital Assets.

Atkins called for a more flexible regulatory framework that would give early-stage crypto ventures, including Initial Coin Offerings (ICOs) and decentralized software projects, room to innovate without facing immediate enforcement action from the SEC. He suggested offering exemptions or grace periods to reduce legal burdens, alongside streamlined licensing that would allow brokerages to handle multiple asset types under one license.

Additionally, Atkins spotlighted the need for a clearly defined market structure that distinguishes cryptocurrencies, largely treated as commodities, from securities.


The SEC chair emphasized that crypto businesses should not feel compelled to form decentralized autonomous organizations (DAOs) solely as a means of sidestepping regulation. He also noted the importance of enshrining the right to self-custody in law, framing it as a fundamental principle for protecting individual control over digital assets.

Taken together, the proposals in the Crypto Project represent a significant shift in tone from the Commission, signaling a move away from a primarily enforcement-led approach toward one centered on regulatory clarity and domestic innovation. Rather than relying on litigation as the primary tool for oversight, the SEC appears to be opening the door to a more constructive relationship with the crypto industry, one that prioritizes legal frameworks over punitive crackdowns.

For the broader crypto ecosystem, this shift could mark the beginning of a more open and stable regulatory environment. The initiative may pave the way for easier access to U.S. markets, improved legal certainty for developers building decentralized technologies, and stronger legal protections for users who choose to self-custody their digital assets.

For crypto projects and those operating at the edge of Web3 innovation, it’s a potentially game-changing signal that Washington is beginning to rethink its approach.

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Michaela has no crypto positions and does not hold any crypto assets. This article is provided for informational purposes only and should not be construed as financial advice. The Shib Magazine and The Shib Daily are the official media and publications of the Shiba Inu cryptocurrency project. Readers are encouraged to conduct their own research and consult with a qualified financial adviser before making any investment decisions.

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