Bitcoin Boom Sends DeFi Technologies to New Highs — Is SHIB Next in Line?

July 15, 2025

Summary: Why is DeFi Technologies gaining attention, and what does it mean for SHIB?

DeFi Technologies hit a record $302M AUM for its Bitcoin ETPs, showing strong performance fueled by smart strategy and rising BTC prices. Its success emphasizes a shift toward crypto models that deliver real revenue, not just hype. If Shiba Inu keeps building utility and infrastructure, it could be next to catch institutional eyes.

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DeFi Technologies Inc., a financial technology firm focused on integrating traditional capital markets with decentralized finance (DeFi), has announced that its subsidiary Valour Inc. has reached a record milestone, surpassing $302 million in assets under management (AUM) for its Bitcoin exchange-traded products (ETPs).

On July 13, coinciding with Bitcoin’s record-breaking price exceeding $122,000, DeFi Technologies’ corporate treasury holdings of 208.8 Bitcoin also hit a new peak, valued at approximately $25.6 million.

“These record-breaking figures reinforce the strength of our vertically integrated model and the value we’re delivering to shareholders through operating efficiency and smart capital allocation,” Olivier Roussy Newton, CEO of DeFi Technologies, stated. “We’re not just holding Bitcoin—we’re monetizing it across our asset management and trading infrastructure,” he added. 

DeFi Technologies stands out as one of the few publicly traded Bitcoin treasury firms backed by a functioning operating business. Unlike many of its peers, the company acquired its Bitcoin holdings using free cash flow from revenue, avoiding debt or equity dilution. Its profitability is further bolstered by a vertically integrated model that includes asset management, staking, and trading, making it one of only three publicly listed digital asset firms generating consistent free cash flow.

Additionally, Valour has secured a competitive edge through a strategic partnership with CORE DAO, enabling it to stake the Bitcoin it manages. This arrangement allows Valour to earn a 6.5% annual yield on its BTC holdings, returns that flow directly into the firm’s revenue stream.

DeFi Technologies positioned its treasury to align with its forward-looking vision for digital infrastructure, reporting holdings worth around $48.4 million as of June 30, 2025. The portfolio includes core assets like Bitcoin, Ethereum, and Solana, alongside a curated mix of other high-conviction tokens. The strategy reflects the firm’s commitment to long-term value in the evolving blockchain ecosystem.


DeFi Technologies Sets the Bar—Can Shiba Inu Rise to Meet It?

If the current wave of institutional focus continues favoring projects with tangible use cases and sustainable returns, the Shiba Inu ecosystem may find itself in a prime position. With BONE powering governance through the Doggy DAO, SHIB driving community engagement, and TREAT set to play a vital role in rewards and utility, the foundation is already in place. Add to that the Alpha Layer’s emphasis on security and scalability, and it’s clear Shiba Inu isn’t just building hype—it’s building infrastructure.

The broader narrative is shifting: institutions aren’t just looking for headlines—they’re looking for systems. DeFi Technologies’ success signals a growing appetite for crypto models that generate actual revenue, not just speculation. 

If Shiba Inu can continue to roll out tools that foster transparency, decentralization, and real participation, it might soon move from meme-status to must-watch in the eyes of serious capital.

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Michaela has no crypto positions and does not hold any crypto assets. This article is provided for informational purposes only and should not be construed as financial advice. The Shib Magazine and The Shib Daily are the official media and publications of the Shiba Inu cryptocurrency project. Readers are encouraged to conduct their own research and consult with a qualified financial adviser before making any investment decisions.