Snoop Dogg NFT Collection Sparks New NFT Buzz

July 10, 2025

Summary: Why is Snoop Dogg’s NFT Collection important for the NFT market and Shiba Inu?

Snoop Dogg’s NFT Collection sold out nearly one million tokens in 30 minutes, generating $12 million and sparking new excitement in the NFT space. This renewed interest spotlights NFTs as engaging digital assets, not just speculation. For Shiba Inu, the buzz offers a chance to attract new fans and grow the NFT community.

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The Snoop Dogg NFT Collection, from the American rapper and cultural icon, has sold out nearly one million tokens in just 30 minutes on Telegram, marking a major milestone for both the messaging platform and the TON blockchain behind the launch.

Telegram CEO Pavel Durov announced on X that the Snoop Dogg NFT collection of nearly one million NFTs, themed around Snoop Dogg’s signature style, generated $12 million in sales. “Blockchain minting and the secondary market go live in 21 days. It’s going to be wild,” Durov added. 

The collection featured a range of designs, including variations of a digital dog, a vintage car, and cannabis-themed items. To accompany the launch, Snoop Dogg released a new track titled “Gifts”, a tribute that frequently name-checks Telegram and its founder, along with a music video showcasing the lineup of digital collectibles.

Telegram Gifts are animated digital collectibles that users can purchase and display directly on their Telegram profiles. Designed to enhance user identity and engagement within the app, these NFTs can also be converted into Telegram’s in-app currency, Stars, adding a functional layer to their visual appeal.

The online response to the collaboration has been largely positive, with many viewing it as a potential sign of renewed interest in NFTs, a sector that has faced declining activity and market closures in recent months, including the shutdown of Bybit’s NFT marketplace.

Zenith, an X user and the NFT lead for the TON blockchain, suggested the launch could mark the “start of a new NFT narrative.” They also noted what they described as Telegram Gifts’ most distinctive feature: the ability to “wear them on your Telegram Profile.” 

In a separate post, Zenith reported that one of the Westside Sign collectibles from the Snoop Dogg NFT collection sold in the pre-market for 352 TON, equivalent to approximately $1,000.

Snoop Dogg NFT Collection Could Fuel Renewed Buzz for Shiba Inu NFTs

Snoop Dogg’s NFT launch has reignited interest in the broader NFT market. This high-profile success spotlights a renewed enthusiasm for digital collectibles, suggesting that the NFT space may be poised for a resurgence after a period of declining activity.

The celebrity-driven momentum is drawing attention back to NFTs as more than just speculative assets, emphasizing their potential as engaging, community-focused digital experiences.


For the Shiba Inu ecosystem, this renewed spotlight could present a valuable opportunity. SHIB’s NFT collections, which have steadily grown alongside its vibrant community, stand to benefit from the increased visibility and excitement.

As mainstream interest in NFTs picks up, Shiba Inu’s digital assets could attract a wave of new supporters eager to explore the unique offerings and interactive possibilities within the Shiba Inu NFT world.

With this fresh energy in the market, Shiba Inu holders and creators have a chance to expand the reach of their NFT projects, further solidifying SHIB’s position in the Web3 space. 

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Michaela has no crypto positions and does not hold any crypto assets. This article is provided for informational purposes only and should not be construed as financial advice. The Shib Magazine and The Shib Daily are the official media and publications of the Shiba Inu cryptocurrency project. Readers are encouraged to conduct their own research and consult with a qualified financial adviser before making any investment decisions.

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