Michaela
The United Arab Emirates (UAE) has launched the first-ever crypto payment service at gas stations across the Middle East and North Africa, made possible through a new partnership with digital asset platform Crypto.com.
In an official statement, the Emirates General Petroleum Corporation (Emarat) announced plans to roll out cryptocurrency payment options across its entire network of fuel stations. Customers at Emarat-operated locations can now pay for fuel using digital assets, marking a significant step toward broader crypto adoption in the region.
The initial phase of the cryptocurrency payment service will launch at 10 Emarat service stations, with a nationwide rollout planned in stages. Emarat also announced a flagship collaboration with Crypto.com, which includes the opening of a dedicated “Emarat x Crypto.com” station on Al Wasl Road in Dubai.
“We’ve also unveiled the first-of-its-kind: the Emarat x Crypto.com station, part of our visionary Project Landmark redefining what a service station can be,” Emarat wrote.
The partnership between Emarat, a prominent fuel provider in the UAE, and Crypto.com emphasizes the accelerating adoption of digital assets across the Middle East and North Africa (MENA) region.
This collaboration marks a significant step in merging traditional energy services with emerging financial technologies. It also reflects broader regional trends, as countries like the UAE continue to invest heavily in fintech innovation.
Dubai, in particular, has positioned itself as a hub for blockchain and crypto activity through its comprehensive Virtual Assets Regulatory Authority (VARA) and national blockchain strategy, which aims to digitize 50% of government transactions.
As regulatory clarity and supportive infrastructure grow, partnerships like this one are expected to become more common, further embedding cryptocurrencies into everyday commerce across the region.
As global interest in digital finance continues to expand, strategic collaborations between established industries and crypto platforms are likely to shape the next phase of mainstream adoption. With consumer habits evolving and demand for flexible payment options increasing, companies that embrace innovation may find themselves at the forefront of a rapidly transforming economic landscape.
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Michaela has no crypto positions and does not hold any crypto assets. This article is provided for informational purposes only and should not be construed as financial advice. The Shib Magazine and The Shib Daily are the official media and publications of the Shiba Inu cryptocurrency project. Readers are encouraged to conduct their own research and consult with a qualified financial adviser before making any investment decisions.
