Michaela
Crypto exchange Coinbase has signed on as the exclusive crypto exchange and official blockchain technology partner for Riot Games’ global League of Legends (LoL) and VALORANT esports events, marking a significant crossover between digital finance and competitive gaming.
In a recent blog post, Coinbase stated it will collaborate with Riot to develop custom segments and in-game cosmetic rewards aimed at enhancing the fan experience during esports tournaments.
“As esports redefined the meaning of being an athlete, crypto is redefining the financial system to make economic freedom possible for all,” Coinbase wrote.
Furthermore, the exchange added that it would be making its debut at Masters (M2) event in Toronto, Canada, with plans to create immersive fan experiences across major esports events for both League of Legends and VALORANT.
The partnership will span the global esports calendars of both games, including the VALORANT Champions Tour (VCT) Masters and Champions, as well as League of Legends’ First Stand, Mid-Season Invitational (MSI), and Worlds tournaments. Fans can expect a variety of activations, including social media campaigns, broadcast integrations, and digital technology experiences.
Additionally, Coinbase will introduce innovative in-game segments as part of the partnership, including the groundbreaking “Econ Report” for VALORANT Esports and “Gold Grind” for LoL Esports. These segments will offer live analysis of in-match currency movements and their effect on team strategies, enhancing the viewing experience for fans.
Coinbase will also introduce exclusive “drops” for viewers during events, offering special content like emotes and icons that fans can redeem as part of the experience. The exchange also partnered with Riot’s promotions to offer exclusive prizes, including an all-expenses-paid trip for two to either the VALORANT Champions Tour or LoL Worlds competitions.
“It’s a partnership that will allow for future innovation in the sports partnership space, too. Over the course of the season, we will explore opportunities to share insights and enhance the fan experience through Web3 technology,” Coinbase wrote. “We’re excited to plant our flag in such high-stakes competitions that span a global fanbase, each incredibly diverse but all with a shared championship mentality and a hunger for authenticity,” the exchange added.
Read More
- Coinbase FIU Approval Paves Way for Reentry Into India’s Crypto Market
- SEC Drops Lawsuit Against Coinbase, Issues Joint Stipulation Agreement
- Coinbase Adds CFTC-Approved Solana, Hedera Futures Amid Legal Tussle
Michaela has no crypto positions and does not hold any crypto assets. This article is provided for informational purposes only and should not be construed as financial advice. The Shib Magazine and The Shib Daily are the official media and publications of the Shiba Inu cryptocurrency project. Readers are encouraged to conduct their own research and consult with a qualified financial adviser before making any investment decisions.
