Vanessa
Decentralized exchange aggregator 1inch has announced a long-term partnership with the Bruce Lee Family Company, aiming to popularize decentralized finance (DeFi) and Web3 technologies among a broader audience.
The collaboration launches with a video ad campaign with the slogan “Take Crypto SeriousLee,” spotlighting Bruce Lee’s legacy to underscore the value of DeFi as the future of finance. 1inch seeks to reshape perceptions of crypto as a serious financial innovation rather than a mere speculative trend.
In 2019, after two sleepless nights coding at ETHGlobal New York, @deacix and @k06a unleashed the unstoppable force of 1inch onto the blockchain—like Bruce Lee’s legendary 1-inch punch👊💥
— 1inch (@1inch) October 28, 2024
Today destiny comes full circle as we join forces with @brucelee ☯️#TakeCryptoSeriousLEE pic.twitter.com/OfXlD0CvGY
The connection between the company and Bruce Lee’s philosophy has been central to the company since its inception, with the brand’s name inspired by Lee’s famous “one-inch punch.” According to 1inch co-founder Sergej Kunz, the partnership is a meaningful alignment of Lee’s values—such as resilience, integrity, and precision—with 1inch’s mission to provide users with a positive crypto trading experience.
“Our project was named after Bruce Lee’s iconic punch. And 1inch has always stuck to Bruce Lee’s values, including integrity, resilience and a serious approach to every endeavor he pursued,” Kunz said in a statement.
Shannon Lee, Bruce Lee’s daughter, expressed enthusiasm about the collaboration, emphasizing shared values of innovation, speed, and creativity in bringing the “Take Crypto SeriousLee” campaign to life. “It has been delightful bringing the ‘Take Crypto SeriousLee’ campaign to fruition and I look forward to our continued partnership,” said Lee.
The partnership builds on the Bruce Lee Estate’s prior forays into Web3, including an NFT project on Shibuya and digital collectibles with Ethernity.
The campaign looks to mirror Bruce Lee’s influence on martial arts in the 1970s by introducing DeFi and Web3 concepts to new users worldwide, making the transformative potential of these technologies accessible to a larger public.
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Vanessa has no crypto positions and does not hold any crypto assets. This article is provided for informational purposes only and should not be construed as financial advice. The Shib Daily is an official media and publication of the Shiba Inu cryptocurrency project. Readers are encouraged to conduct their own research and consult with a qualified financial adviser before making any investment decisions.
