Crypto Surpasses Real Estate as Top Investment Choice in Turkey – Study

Cryptocurrency is now the third most preferred investment vehicle in Turkey, following gold and foreign currency.

This finding comes from the latest Cryptocurrency Awareness and Perception Survey by Turkish crypto exchange Paribu and research firm FutureBright Group.

The annual survey, now in its fifth year, highlights significant shifts in investment preferences and growing confidence in digital assets among Turkish investors. This year, the share of Turkish citizens actively trading cryptocurrency rose from 25.1% to 27%, reflecting an increased interest in crypto despite economic volatility and regulatory ambiguity.

The survey collected responses from diverse investors and showed that 56% of participants still consider gold their primary investment choice due to its historical stability and perceived safety. Foreign currency ranked second, preferred by 33% of respondents, while cryptocurrency claimed third place, edging out real estate.

gold, foreign currency, and crypto lead preferred investments in Turkey — *Source: Paribu*

Notably, cryptocurrency moved ahead of real estate as a preferred investment for the first time, with the latter dropping from 30% in 2023 to 26% in 2024. Analysts attribute this shift to various factors, including Turkey’s economic challenges, fluctuating real estate prices, and a young, digitally savvy population more receptive to alternative investments like cryptocurrency.

The survey also recorded an increased interest in stocks and mutual funds, with preference rising from 13% to 18% over the past year, though these still lag behind real estate and cryptocurrency.

Paribu’s survey findings underline Turkey’s status as a rapidly growing crypto market, largely driven by the population’s interest in hedging against inflation and currency depreciation. While the Turkish government has introduced regulatory measures to manage the risks associated with digital currencies, the crypto market continues to gain traction as a mainstream investment choice.

As the landscape evolves, Paribu and other local exchanges are actively educating the public about the risks and benefits of cryptocurrency. Turkey’s growing crypto ecosystem is set to expand further, with more investors likely to integrate digital assets into their traditional investment strategies.

Vanessa has no crypto positions and does not hold any crypto assets. This article is provided for informational purposes only and should not be construed as financial advice. The Shib Daily is an official media and publication of the Shiba Inu cryptocurrency project. Readers are encouraged to conduct their own research and consult with a qualified financial adviser before making any investment decisions.

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