Demand for Crypto ETFs Explodes, Pushing Crypto to Second Most Popular Asset Class

October 11, 2024
Demand for Crypto ETFs Explodes, Pushing Crypto to Second Most Popular Asset Class
A representational image of people investing in crypto ETFs

A recent Charles Schwab survey has unveiled a seismic shift in the investment landscape: cryptocurrencies have surged in popularity, claiming the second spot among ETF investors’ most desired asset classes. This remarkable ascent underscores the growing acceptance of digital assets in mainstream portfolios, despite the market’s inherent volatility.

The survey shows that 45% of respondents plan to invest in crypto, trailing only equities at 55%, highlighting a growing enthusiasm for digital assets as investors seek new opportunities in today’s dynamic market.

In a landscape where nearly all ETF investors consider these funds essential to their portfolios, the majority are poised to increase their ETF investments in the coming year. Looking ahead, survey participants anticipate that more than a third of their portfolios will be allocated to ETFs over the next five years, reflecting a notable rise in their current average investment percentage.

ETF investors primarily leverage these funds to initiate their investing journey and build wealth. Remarkably, nearly half of non-ETF investors are also inclined to explore ETF options within the next two years.

Price sensitivity is evident among investors, as over half indicate that a fee reduction of 0.02% to 0.03% is necessary for them to prefer one ETF over a similar option. Despite various market fluctuations, most ETF investors express confidence in their ability to select funds that align with their investment goals and have remained committed to their holdings.

Optimism is on the rise among ETF investors regarding key sectors and investment styles this year compared to last. Conversely, non-ETF investors appear less bullish about their prospects across various sectors.

Millennial Momentum


Every generation of ETF investors are gearing up to increase their investments over the next five years, with Millennials leading the charge in expected allocations. These young investors are particularly open to exploring a broader range of asset classes through ETFs, including cryptocurrency, real assets, and alternative investments. They also show a greater inclination towards specialty ETFs, such as long/short, volatility, smart beta, and spot cryptocurrency options.

Interestingly, younger ETF investors are the most likely demographic to consider actively managed ETFs. While Millennial investors exhibit higher confidence in their investment skills, they also show slightly more anxiety regarding market volatility and their portfolios’ ability to recover.

This evolving sentiment among investors has not gone unnoticed by industry analysts. Eric Balchunas highlighted that almost half of Schwab’s respondents indicated plans to invest in crypto ETFs, surpassing intentions to invest in bonds, international assets, and alternatives—an impressive shift in the investment landscape. Nate Geraci, President of ETFStore, also expressed his bullish outlook on the growing role of cryptocurrency in investment portfolios.

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Gairika holds positions in BTC. This article is provided for informational purposes only and should not be construed as financial advice. The Shib Magazine and The Shib Daily are the official media and publications of the Shiba Inu cryptocurrency project. Readers are encouraged to conduct their own research and consult with a qualified financial adviser before making any investment decisions.

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