Hold onto your MAGA hats, folks, because Donald Trump is diving headfirst into the crypto world! That’s right, the former president, the man who gave us steaks, a university, and a series of reality TV meltdowns is now launching his own crypto platform, World Liberty Financial, and it’s promising to be as entertaining as his presidency.
The Pro-Crypto Trump
Trump, who once called Bitcoin a “scam,” has apparently had a change of heart (or maybe just a change of strategy). He’s now rebranding himself as a crypto champion, promising to usher in a new era of financial freedom with his revolutionary platform.
Trump is back and this time, heβs ditching the “big, slow, outdated banks” (his words, not ours) for the brave new world of decentralized finance (DeFi). Welcome to World Liberty Financial, launching Monday, September 16βbecause why wouldnβt Trumpβs next reality show be a crypto project? π¬π°
In a video posted to X (formerly known as Twitter, for those of you trying to keep up), Trump announced that heβs βembracing the future with crypto,β and oh boy, it looks like this could be the ultimate plot twist in his saga. But waitβthis isnβt just his platform. No, this oneβs a family affair. His sons, Donald Jr. and Eric, are apparently the crypto masterminds behind the scenes. And if youβre already questioning the credentials here, just know that Chase Herro, a guy who once promoted crypto on a Logan Paul podcast, is also on board. π
.@WorldLibertyFi pic.twitter.com/rHEGQXl4jL
— Donald J. Trump (@realDonaldTrump) September 12, 2024
Digital Wallets, Credit Systems, and…Lending Cash? π€
According to a white paper (which weβre sure Trump definitely read himself), World Liberty Financial will offer everything from digital wallets to credit accounts and the ability to lend or borrow cash. Oh, and youβll be able to invest in assets using tokensβbecause nothing screams βsecure financial futureβ like Trump tokens. π
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But seriously, Trump has somehow rebranded himself as a pro-crypto candidate, securing strong support from the crypto industry, promising that if he returns to office, heβll make sure we get βclearer regulations.β You know, the kind of regulations that will probably leave us wondering if crypto is just the new real estate, but with more volatility and fewer golden towers. π°
But Wait…Whoβs Behind This? π
Hereβs where things get…a little murky. As if the Trump family running a DeFi platform wasnβt already peak 2024, it turns out the World Liberty Financial website is registered to a domain host using an anonymous privacy service. But not just any serviceβitβs one that has been linked to Russian cybercriminals. π

Now, before you grab your tinfoil hats, thereβs no actual evidence that Trumpβs latest project is in any way criminal. But when you pair anonymous privacy services with a lack of transparency and sprinkle in the Trump brand, you get more than a few raised eyebrows. π€¨ Itβs like watching a reality show unfold in real timeβexcept this one might mess with your crypto holdings.
Is It Future of DeFi or Just Another Trump Diversion?
Hereβs the million-token question: Is this a legitimate push for decentralized finance, or is this just another Trump rebrand designed to keep him relevant in the digital age? Is the former president really all-in on blockchain tech, or are we looking at a flashy distraction to keep the headlines rolling? The sons have been dropping vague hints on social media, but itβs almost as if details are an afterthought in this whole operation. π
Questions for Your Brain Wallets
Can we trust a DeFi project launched by a family best known for flashy, high-risk ventures? π€·ββοΈ
Whatβs the real story behind the anonymous privacy service, and why does it always seem like crypto ventures love operating in the shadows?
Related: Crypto Industry Now Mobilizes Against Perceived Quantum Threat
Is Trump genuinely pro-crypto, or is this just a way to keep his name circulating in a market full of hodlers and meme coins?
And finallyβshould we all start mentally preparing for a future where Trump Coins become a thing?
Disclaimer: No Trump Towers or crypto tokens were harmed in the writing of this article. Any resemblance to reality is purely coincidental, or, well, intentional. Always do your own researchβespecially when it involves crypto and former reality TV stars. π
