What Is a Pump and Dump? A Clear Guide to Crypto’s Most Common Scam

November 21, 2025

Imagine scrolling through your crypto app and noticing a token you’ve never heard of suddenly skyrocket in price. Your heart races, and you think, “Maybe this is my big break!” But hold on, what you’re probably witnessing is a pump and dump, one of the most common scams in the crypto world.

Key Points

  • Imagine scrolling through your crypto app and noticing a token you’ve never heard of suddenly skyrocket in price
  • Your heart races, and you think, “Maybe this is my big break
  • ” But hold on, what you’re probably witnessing is a pump and dump, one of the most common scams in the crypto world

Pump and dumps happen when a small group of insiders artificially inflate a coin’s value by creating hype and excitement. Once the price spikes, they sell off their holdings for a profit, leaving latecomers holding the bag. These schemes thrive in crypto because markets can be volatile, coins often have low liquidity, and social media spreads hype faster than ever.

What Is a Pump and Dump?

So, what exactly is a pump and dump? At its core, it’s a coordinated effort to make a cryptocurrency’s price jump artificially, usually through hype and excitement. Once the price hits a peak, the organizers sell their coins for a profit, leaving everyone who bought in late with losses. 

The term actually comes from the old-school stock market, where traders would hype up small, low-volume stocks to inflate their price, then sell quickly for a gain. Crypto just gave this tactic a 21st-century twist. Instead of brokerage offices and ticker boards, it’s now social media posts, group chats, and flashy announcements driving the hype.

Not every sudden price jump is a pump and dump. Sometimes coins surge because of real news, partnerships, or genuine demand. The key difference is intent. Legal market movements reflect real value and interest, while a pump and dump is a manipulative scheme designed to profit a few at the expense of many. 

How Pump and Dumps Work

Now that you know what a pump and dump is, let’s break down how it actually happens step by step.

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  1. Pick the target: Organizers usually go for a low-volume coin. These are small, relatively unknown cryptocurrencies that are easier to move around without needing huge amounts of money.
  2. Create hype: The organizers start spreading excitement. This can happen on social media, private chats, or Telegram groups. They make it sound like the coin is about to explode in value, convincing others to buy in quickly.
  3. Price jumps: As more unsuspecting investors jump on the hype train, the coin’s price shoots up. This is the “pump” part, and it can happen surprisingly fast, sometimes in a matter of hours.
  4. Sell at the peak: Once the price reaches its highest point, the organizers dump their coins for a profit. Everyone who bought in late ends up holding coins that now drop sharply in value, often losing a lot of money.

To make it visual, imagine a rollercoaster that climbs quickly (the pump) and then plummets straight down (the dump). The few at the front of the ride make it to the top safely, but everyone else is left hanging.

Who Benefits and Who Loses

In a pump and dump, the biggest winners are usually the organizers and insiders, the people who started the hype and bought in early. They know exactly when to sell to maximize profits, and for them, it’s all part of the plan.

Everyday investors, on the other hand, often get caught in the middle. They see a coin skyrocketing and fear missing out, so they buy in late. By the time the price starts to crash, they are left holding coins that have lost significant value. It’s a classic case of being too late to the party.

These schemes are not just theory, they happen in real life. For example, smaller altcoins with low trading volumes have been repeatedly targeted by coordinated pumps. Social media hype, Telegram groups, or flashy announcements can make a coin look like the next big thing, only for it to crash shortly after. 

Early Warning Signs of a Pump and Dump

Spotting a pump and dump before it hits your wallet is easier if you know what to look for. Here are some red flags:

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  • Sudden hype: If a coin you barely knew about is all over social media overnight, take a step back. Rapid attention can be a sign someone is trying to create a pump.
  • Low liquidity coins: Small, low-volume coins are easier to manipulate. Big price swings in these coins often indicate organized activity rather than genuine growth.
  • Promises of guaranteed gains: In crypto, nothing is guaranteed. Anyone claiming you will make a quick profit is probably trying to lure you into a pump and dump.
  • Anonymous organizers: Groups that coordinate pumps are often secretive or anonymous. If you cannot verify who is behind the hype, be cautious.

So how do you tell a real market surge from a manipulative pump? Genuine growth usually has a clear reason behind it, like a major partnership, real product updates, or widespread adoption. A pump and dump, on the other hand, is mostly noise, lots of excitement but little substance.

How to Protect Yourself

To avoid a pump and dump, stay smart and cautious:

  • Do your own research (DYOR): Learn about the project and team before buying.
  • Stick to strong coins: Avoid low-volume or unknown tokens that are easy to manipulate.
  • Check credibility: Look for trustworthy communities and consistent updates.
  • Control your emotions: Set limits and avoid chasing sudden spikes.

Following these habits helps you spot potential scams and keep your crypto safe.

Staying Safe from Pump and Dumps

Pump and dumps are one of the oldest tricks in crypto, but knowing what to watch for can keep you safe. Remember the key takeaways: spot red flags like sudden hype and anonymous organizers, understand why people fall for these schemes, and protect your investments by doing your own research and avoiding risky coins.

The good news is once you know the signs, you can make smarter choices and dodge traps. Treat your crypto journey like a game you are learning to master, stay curious, stay cautious, and keep your knowledge fresh. 

MICHAELA

MICHAELA

Michaela is a news writer focused on cryptocurrency and blockchain topics. She prioritizes rigorous research and accuracy to uncover interesting angles and ensure engaging reporting. A lifelong book lover, she applies her passion for reading to deeply explore the constantly evolving crypto world.


Michaela has no crypto positions and does not hold any crypto assets. This article is provided for informational purposes only and should not be construed as financial advice. The Shib Daily is the official publication of the Shiba Inu cryptocurrency project. Readers are encouraged to conduct their own research and consult with a qualified financial adviser before making any investment decisions.
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