Michaela
YouTube’s top creator, Jimmy Donaldson, better known as MrBeast, has voiced concern over the growing influence of artificial intelligence on creators’ livelihoods, raising questions about how the platform plans to address the issue.
Key points:
- MrBeast voiced concern about AI’s growing impact on creators’ livelihoods, warning that advanced AI-generated videos could threaten millions of content creators on YouTube.
- His comments follow the launch of OpenAI’s Sora 2 and Meta’s new AI video platforms, both pushing the boundaries of AI-driven content creation.
- The rise of AI-generated ASMR videos on TikTok has intensified debate around AI’s influence on digital creativity, prompting human creators to innovate to stay relevant.
“When AI videos are just as good as normal videos, I wonder what that will do to YouTube and how it will impact the millions of creators currently making content for a living,” MrBeast wrote in an X post, referring to the current state of affairs as “scary times.”
MrBeast’s remarks come in the wake of OpenAI’s release of Sora 2, an upgraded version of its AI-powered audio and video generator. The launch included a mobile app that allows users to create and share AI-generated videos of themselves in a TikTok-style vertical feed. The move follows a similar rollout by Meta, which introduced its own AI-driven video creation platform last month.
Despite voicing concerns about AI, MrBeast has dabbled with the technology himself, which many X users were quick to point out. In July, he faced criticism from fans and fellow creators after introducing an AI tool designed to generate video thumbnails. The feature was taken down about a week later following backlash, with MrBeast announcing plans to instead promote human artists by linking to creators offering commissioned artwork.
In February, Beast Philanthropy, the charitable organization founded by MrBeast, revealed a collaboration with health technology firm Light AI Inc. to provide AI-driven Strep A diagnostic tests to regions in Africa.
MrBeast Meets the Machines: Even ASMR’s Getting an AI Makeover
The surge of AI-generated content has reached new heights in recent months, particularly on TikTok, where entire accounts are now dedicated to AI-created ASMR videos. ASMR, short for Autonomous Sensory Meridian Response, remains one of the platform’s most popular video genres, with many creators earning income through viral clips or virtual gifts received during livestreams.
Traditionally, ASMR content features soft-spoken whispers, rhythmic tapping, and gentle hand movements designed to elicit a tingling, calming sensation that helps viewers relax or fall asleep. But AI tools are beginning to transform how these videos are made.
In June, CapCut, a widely used video editing app among TikTok creators, introduced a feature allowing users to produce AI-generated ASMR clips. The tool quickly gained traction as it enabled the creation of surreal, sensory-driven videos that pushed beyond human capability, like slicing glass fruit or molding molten lava as if it were clay. These hyper-realistic creations have since gone viral, further fueling the conversation around AI’s growing role in digital creativity.
Many ASMR creators are responding to the rise of AI-generated content by experimenting with more original and unconventional videos to keep their audiences engaged and protect their livelihoods.
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Michaela has no crypto positions and does not hold any crypto assets. This article is provided for informational purposes only and should not be construed as financial advice. The Shib Magazine and The Shib Daily are the official media and publications of the Shiba Inu cryptocurrency project. Readers are encouraged to conduct their own research and consult with a qualified financial adviser before making any investment decisions.
