Netflix’s ‘House of Streams’ Hits UK and Ireland With 1 BTC

June 9, 2025

House of Streams, a reality TV series licensed by Netflix for the UK and Ireland, has brought together eight Twitch streamers to compete in a high-stakes challenge for one Bitcoin—valued at over $105,000 as of press time.

According to the Times of Malta, the upcoming reality TV series blends classic unscripted television with the fast-paced world of digital content creation. The cast includes online personalities from diverse streaming genres—ranging from video games and gambling to real-life broadcasts that capture spontaneous moments from daily routines.

The series is scheduled to premiere on June 18, though it remains unclear why the producers opted for a cryptocurrency prize. According to the show’s creator, Mark Holland, the final reward had to be more unconventional than a standard cash payout or a luxury getaway—suggesting that a Bitcoin prize better reflects the show’s digital-first ethos.

Over the course of two weeks, contestants from multiple countries shared a villa in Mellieħa, where they took part in a series of challenges spanning nine episodes.

Hosted by well-known e-sports commentator Nicole Holliday, the series taps into Twitch’s hallmark feature of real-time audience interaction. Viewers can engage directly with the streamers through live chat, making audience participation a central element of the show’s format.

“Chat is the cornerstone of House of Streams. It allows audiences to interact with contestants immediately,” Holland stated. “The show differs from previous reality TV shows because contestants don’t usually have prior experience of being in the spotlight. They have no idea what it’s like to be under intense scrutiny. Whereas for professional streamers, being watched is their day job,” he added. 


The official website for the show also issued a warning about a fraudulent cryptocurrency scheme that is misusing its branding to attract unsuspecting investors. “We have become aware that our brand name has been used without our permission in connection with a fraudulent cryptocurrency scheme. We categorically state that House of Streams is not affiliated with this scheme in any way,” the website stated. 

Additionally, the official website expressed its endorsement of Bitcoin. “We support Bitcoin and no other meme coin. We urge the public to exercise caution and report any suspicious activity,” it wrote. 

Netflix has recently expanded its slate of crypto-related content, including a new biographical series in development that will focus on former FTX CEO Sam Bankman-Fried and ex-Alameda Research executive Caroline Ellison. The project was officially announced in May as part of the platform’s growing interest in real-world stories from the digital asset space.

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Michaela has no crypto positions and does not hold any crypto assets. This article is provided for informational purposes only and should not be construed as financial advice. The Shib Magazine and The Shib Daily are the official media and publications of the Shiba Inu cryptocurrency project. Readers are encouraged to conduct their own research and consult with a qualified financial adviser before making any investment decisions.

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