Imagine an internet that’s decentralized, transparent, and empowering for individuals. This is Web3 — a new version of the internet transforming how we interact with technology, finance, and content.
Web3 is powered by blockchain technology, a secure, transparent ledger that eliminates the need for central authorities like banks or tech companies. It uses smart contracts, automated agreements that execute when conditions are met, allowing direct peer-to-peer transactions.
Web3 is disrupting industries like supply chains, content creation, and gaming, offering lower costs, greater transparency, and more control to users. This is prompting businesses to explore how these industries disrupted by Web3 can improve operations.
Understanding Web3 is important as it reshapes industries and changes the way we bank, shop, and consume content. Being aware of these shifts will help us navigate the future of this technological revolution.
3 Industries Disrupted by Web3
Web3 is revolutionizing industries across the globe, and three key sectors — supply chain and logistics, content creation and distribution, and gaming — are among those already feeling its impact.
Supply Chain and Logistics
Traditional supply chains rely on a network of intermediaries, such as manufacturers, distributors, and retailers, each with their own records and systems. This leads to inefficiencies, delays, and errors, especially with international shipments. Centralized control also makes supply chains vulnerable to fraud, miscommunication, and data manipulation.
Web3’s Disruption in Supply Chains
Web3 is disrupting supply chains with blockchain technology, offering a transparent, immutable ledger for real-time tracking of goods. Smart contracts automate processes like payments and order fulfillment, reducing errors and speeding up transactions. Platforms like VeChain and IBM’s Food Trust Network use blockchain to improve transparency, reduce fraud, and enhance efficiency. In short, Web3 streamlines supply chains by increasing transparency, reducing fraud, and automating key processes.
Benefits of Web3 for Supply Chains
- Greater Transparency: Blockchain’s decentralized nature ensures all participants have access to the same data, reducing fraud by making it harder to alter records.
- Reducing Fraud: Blockchain’s traceability records every item’s history, making it easier to spot inconsistencies and prevent fraud.
- Improved Efficiency: By eliminating intermediaries and using smart contracts, blockchain speeds up transactions and reduces human error.
- Cost Savings: Web3 reduces costs by cutting out intermediaries, lowering administrative overhead, and minimizing errors and disputes.
Challenges of Web3 in Supply Chains
- Adoption Barriers: Many supply chain companies are hesitant to adopt blockchain due to a lack of understanding or resources, requiring significant investment in training and technology.
- Infrastructure Changes: Implementing blockchain requires overhauling existing systems, integrating new technologies with legacy infrastructure, which can be costly and complex.
- Integration with Legacy Systems: Integrating Web3 with older systems can be challenging, requiring careful planning and facing potential technical hurdles and delays.
Content Creation & Distribution
In today’s content creation landscape, most creators rely on traditional platforms like YouTube, Spotify, or publishing houses to distribute their work. These platforms act as intermediaries, taking a portion of the revenue generated through ads, subscriptions, or sales.
While these platforms offer exposure to large audiences, they also control how content is monetized and can impose restrictions or censorship. Creators often have limited control over how their work is shared or profited from, and their earnings are heavily influenced by platform algorithms and policies.
Web3’s Disruption in Content Creation
Web3 is transforming content creation by enabling creators to directly monetize their work without intermediaries. Through Non-Fungible Tokens (NFTs), creators can sell digital art, music, and more, maintaining ownership and authenticity. Decentralized platforms like Audius let creators distribute content independently, while token-based economies reward creators and fans with cryptocurrency, giving creators control over distribution and earnings.
Benefits of Web3 for Content Creation
- True Ownership for Creators: Web3 allows creators to retain ownership of their digital content, ensuring they’re compensated when it’s resold or shared through NFTs.
- Direct Monetization and Reduced Platform Control: Web3 removes intermediaries, enabling creators to sell directly to their audience, boosting earnings and reducing platform influence on visibility.
- Empowered Communities: Token-based economies allow creators to incentivize fans, letting them support creators directly or own tokens tied to future earnings.
Challenges of Web3 in Content Creation
- Market Volatility: Cryptocurrency market fluctuations can cause uncertainty for creators relying on NFTs or token-based platforms, making it hard to build sustainable revenue.
- Intellectual Property Issues: Blockchain raises challenges around intellectual property, as digital content is easily replicated, and enforcing copyright can be difficult without a central authority.
- Adoption by Mainstream Platforms: Many mainstream platforms like YouTube and Spotify have yet to embrace Web3, and convincing audiences to shift to decentralized, less user-friendly platforms may take time.
Gaming
In traditional gaming, developers distribute games through centralized platforms like Steam or PlayStation, with in-game purchases as the main revenue source. Players don’t own in-game items — assets like skins or weapons are controlled by the publisher and can’t be transferred or sold outside the game, limiting players’ investments to that platform.
How Web3 is Disrupting Gaming
Web3 is disrupting the gaming industry by enabling play-to-earn models and introducing blockchain and NFTs into games. These technologies provide players with true ownership of in-game assets, allowing them to buy, sell, and trade items outside of the game. In Web3-based games, players can earn cryptocurrency or NFTs through gameplay, which can be traded or sold on decentralized markets. This represents a shift from the traditional model, where players only gain value from their in-game purchases within a closed system.
For example, Axie Infinity, one of the most popular play-to-earn games, allows players to buy, breed, and battle digital creatures called Axies. Players earn cryptocurrency through gameplay, and the Axies themselves are represented as NFTs, giving players true ownership of these assets.
Benefits of Web3 for Gaming
- True Ownership and Control: Players can own, sell, and trade in-game assets across platforms, adding value and permanence to their investments.
- New Revenue Opportunities: Web3 enables new monetization models, like in-game tokens and NFTs, offering extra revenue streams for developers and players.
- Enhanced Player Engagement: Play-to-earn models incentivize deeper engagement, creating a stronger community and rewarding participation with tokenized rewards and governance.
Challenges of Web3 in Gaming
- Regulatory Hurdles: Cryptocurrency and NFTs in games raise regulatory and taxation issues, with varying rules across countries, potentially hindering adoption.
- Sustainability of Play-to-Earn Models: Concerns exist about the long-term viability of play-to-earn models, as falling asset values could destabilize game economies.
- Game Quality: Many Web3 games focus on tokenomics over gameplay, potentially resulting in a less enjoyable gaming experience.
Conclusion
Web3 is disrupting a variety of industries, with supply chains, content creation, and gaming among the key industries disrupted by Web3. In supply chains, blockchain offers greater transparency and efficiency by eliminating intermediaries and automating processes. For content creators, Web3 provides true ownership and control over digital assets, while decentralized platforms enable direct monetization. In gaming, Web3’s play-to-earn models and true ownership of in-game assets are transforming how players interact with games.
However, Web3’s disruption is still evolving, and challenges such as regulatory hurdles, market volatility, and mainstream adoption remain. Despite this, its potential to reshape industries is undeniable. As Web3 continues to develop, it could transform even more sectors, providing new opportunities for innovation, transparency, and control. The future of Web3 holds exciting possibilities as it pushes the boundaries of how we interact with technology, finance, and digital content.
Read More
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- ‘TRUMP’ Trademark Filing Hints at Metaverse, NFT Plans
- Web3 Promise and Perils: An Exclusive Interview with Anndy Lian
Michaela has no crypto positions and does not hold any crypto assets. This article is provided for informational purposes only and should not be construed as financial advice. The Shib Magazine and The Shib Daily are the official media and publications of the Shiba Inu cryptocurrency project. Readers are encouraged to conduct their own research and consult with a qualified financial adviser before making any investment decisions.