Mark Longo, the owner of viral internet sensation Peanut the Squirrel, has taken action against Binance, one of the world’s largest cryptocurrency exchanges, accusing it of intellectual property infringement.
In a recent post on X, Longo announced that his legal team had issued a cease-and-desist letter to Binance, accusing it of using the “PNUT” trademark and a well-known image of Peanut on its platform without obtaining proper authorization.
Longo has accused Binance of infringing on his intellectual property, stating that the designs in question are integral elements of his brand rather than simple graphics. He further alleged that Binance’s unauthorized use not only violates his rights but also undermines the uniqueness and originality of his content.
“I’m committed to protecting my creative work and sending a clear message: unauthorized use of my IP will not be tolerated,” Longo wrote.
He confirmed that the cease and desist letter sent to Binance marks the first of several such letters he plans to issue, signaling broader efforts to address the issue.
Who is Peanut the Squirrel?
Peanut the Squirrel has gained widespread attention in recent weeks following a contentious dispute between Longo and the New York State Department of Environmental Conservation (NYS DEC). The incident has sparked debates over wildlife regulations and pet ownership, thrusting the viral animal and its story into the spotlight.
The crypto community honored the viral figure by launching several meme coins, including the “PNUT” token. This coin gained significant attention and relevance when it achieved a listing on Binance on November 11.
Longo Launches $JFP Token
Initially launched as JUSTICE, Longo’s $JFP (Justice For Peanut) was created in response to the euthanization of the squirrel and a raccoon named Fred. The token is tied to Longo’s Freedom Farm Animal Sanctuary, aimed to support rescue operations and raise awareness for animal welfare.
However, critics have pointed out several inconsistencies and questionable actions, including allegations that Longo liquidated donations related to the original cause. Additionally, both tokens have faced significant value drops, with $JFP declining by 67% since its launch in early December 2024. Investors and market participants have questioned the legitimacy of the project and Longo’s intentions, contributing to the backlash.
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Michaela has no crypto positions and does not hold any crypto assets. This article is provided for informational purposes only and should not be construed as financial advice. The Shib Magazine and The Shib Daily are the official media and publications of the Shiba Inu cryptocurrency project. Readers are encouraged to conduct their own research and consult with a qualified financial adviser before making any investment decisions.