The National Center for Public Policy Research (NCPPR) has proposed the development of an Amazon Bitcoin strategy, suggesting the topic be discussed during the company’s shareholder meeting in April 2025.
In its proposal, the Washington-based conservative think tank recommended that Amazon, which holds cash and cash-equivalent reserves of about $88 billion — including U.S. government, corporate, and foreign bonds — consider adding Bitcoin to its strategic reserve.
The policy group stated: “As of December 6, 2024, the price of Bitcoin rose by 131% over the past year, surpassing the average performance of corporate bonds by 126%. Over the last five years, Bitcoin’s price surged by 1,246%, outpacing corporate bonds by 1,242% on average.”
The U.S. inflation rate hit 9.1% in June 2022, which is one of the key reasons the NCPPR believes companies should consider adopting Bitcoin, as others have already done. The group argues that holding bonds, which have not kept up with inflation, is not enough to protect shareholders’ billions.
Thus, it recommended that Amazon allocate 5% of its assets to Bitcoin in order to safeguard the value of its treasury holdings. The NCPPR pointed to the success of MicroStrategy, which has seen positive results from its own Bitcoin treasury strategy, as a key example of how such a move could benefit Amazon.
MicroStrategy Blazing the Path for Other Companies
MicroStrategy and its founder, Michael Saylor, popularized this corporate Bitcoin treasury strategy, which has since gained traction with other companies looking to strengthen their reserves with cryptocurrency.
Since its first Bitcoin acquisition in 2020, MicroStrategy has seen its stock price surge by 594%, significantly outperforming Amazon’s stock, which saw a modest increase of 57% over the same period.
Earlier this month, MicroStrategy expanded its Bitcoin holdings by acquiring an additional 15,400 BTC. The company now holds a total of 402,100 BTC, valued at approximately $23.4 billion.
Saylor recently presented the Bitcoin reserve strategy to Microsoft, with the company expected to make a decision within the coming week.
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Michaela has no crypto positions and does not hold any crypto assets. This article is provided for informational purposes only and should not be construed as financial advice. The Shib Magazine and The Shib Daily are the official media and publications of the Shiba Inu cryptocurrency project. Readers are encouraged to conduct their own research and consult with a qualified financial adviser before making any investment decisions.