Lawrence Damilola
Italian football club SSC Napoli has announced its partnership with The Sandbox, a decentralized gaming platform, to establish its presence in the metaverse. This collaboration will allow fans to interact with the club and its players through various digital experiences within The Sandbox platform.
As part of this partnership, SSC Napoli will launch the SSC Napoli Official Metaverse Store, which will be featured in four user-generated experiences on The Sandbox. These experiences will include appearances by players such as Leonardo Spinazzola, Frank Zambo Anguissa, Amir Rrahmani, and Matteo Politano. Fans who visit all four pop-ups can win tickets to SSC Napoli home games, signed merchandise, and virtual Napoli apparel.
The Sandbox, a subsidiary of Animoca Brands, has previously collaborated with athletes like LaMelo Ball. However, this partnership with SSC Napoli marks the platform’s first activation with a sports team.
Tommaso Bianchini, Chief Revenue Officer of the Club, said: “We are incredibly excited to enter the metaverse with The Sandbox.”
He also added: “This venture represents a significant milestone for SSC Napoli as we continue to innovate and find new ways to connect with our fans. Our goal is to expand our global fan base more and more, and the partnership with The Sandbox seeks to use the tools of – and speak the same language as – the new generations of fans we want to engage through the virtual world, to create ever closer connections with supporters in every continent.”
SSC Napoli’s entrance into the metaverse aims to provide fans new ways to engage with the club. The partnership will be featured during the Coppa Italia and will continue to be highlighted at SSC Napoli home games throughout the season. The Sandbox will be integrated into various screens on and around the pitch, further promoting the collaboration.
Sebastien Borget, COO and Co-Founder of The Sandbox said: “We’re proud to be the Web3 platform for SSC Napoli’s entry into the metaverse. This partnership significantly expands the experiences available in The Sandbox for sports fans, including new and current players, creators, and builders. By introducing a new vertical of entertainment and co-experience through sports, The Sandbox is becoming a premier destination where fans can connect, celebrate their fandom with fellow supporters, and engage with their favorite teams in immersive and meaningful ways.”
The partnership is expected to continue throughout the football season, with more announcements and rewards expected as the season progresses.
Last month, Sandbox partnered with Shiba Inu’s ecosystem to acquire $SHIB tokens and provide utility to both its users and the SHIB community.
Lawrence does not hold any crypto asset. This article is provided for informational purposes only and should not be construed as financial advice. The Shib Magazine and The Shib Daily are the official media and publications of the Shiba Inu cryptocurrency project. Readers are encouraged to conduct their own research and consult with a qualified financial adviser before making any investment decisions.
