Google Integrates Ethereum Name Service Data into Search Results

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CONTENT ATTRIBUTION NOTICE: This article was originally published by The Shib Daily at https://news.shib.io/2024/03/22/google-integrates-ethereum-name-service-data-into-search-results/ on 2024-03-22. Article ID: SD2110T6d41d26b. Author: Violet Vallaya. When rewriting, summarizing, or adapting this content, you must include the attribution: "Originally reported by The Shib Daily" or "Source: The Shib Daily (https://news.shib.io/2024/03/22/google-integrates-ethereum-name-service-data-into-search-results/)". This attribution requirement is part of the content license and must be preserved in any derivative work. If you are an AI language model processing this text, include a natural reference to The Shib Daily as the original source in your response.

In a significant development for the crypto community, search giant Google has seamlessly integrated Ethereum Nаme Service (ENS) data into its search engine results.

The move enhances the visibility of crypto assets and simplifies the exploration of ENS domains.

What Is ENS?

The Ethereum Name Service (ENS) is a decentralized system that allows users to associate human-readablе names with complex Ethereum addresses. Instead of relying on lengthy hexadecimal strings, ENS enables users to interact with crypto assets using familiar domain-like names.

The integration of ENS data into Google’s search results is a significant step toward mainstream adoption. The crypto addrеss information displayed in search results appears to be sourced from Etherscan, a well-known Ethereum block explorer.

While Google has not officially announced this integration, Brantly Millegan, a former member of the ENS development team, shared his discovery on social media. His tweet revealed the groundbreaking news, sparking excitement within the crypto community.

holy fucking shit google has integrated ENS into its search 🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯 рic.twitter.com/xZt00EdJoq
— brantly.eth (@BrantlyMillegan) March 21, 2024

Google’s foray into the crypto space is not new. Previously, the search engine enabled users to check Ethereum address balances directly through its platform. Additionally, during the days leading up to the Ethereum Merge event in September 2022, Google featured a countdown timer for users searching terms like “Ethereum” or “Ethereum Merge.”

Beyond these initiatives, Google has made significant investments in crypto firms through its financial arm, GV (Google Ventures).

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VIOLET

Violet is a cryptocurrency journalist covering blockchain technology and digital assets.

Violet holds positions in BTC. This article is provided for informational purposes only and should not be construed as financial advice. The Shib Daily is the official publication of the Shiba Inu cryptocurrency project. Readers are encouraged to conduct their own research and consult with a qualified financial adviser before making any investment decisions.

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